👀Quick tips for reference:
Stop the scroll: start the video with a hook grabbing the audience's attention. This video should be a relatable story, perhaps incorporated into one of your real-life scenarios. It can be something funny.
You are interacting with the product and describing your experience for the first time; make sure you are in the video.
Within the first 10 seconds, make sure to name the brand and the product
Emphasize why it's a great product:
➞ What one problem does it solve in a customer’s life?
➞ What makes this product so special?
Make sure to use facial expressions of impressed/amazed in an authentic manner while showing/talking about the main highlights of the product.
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1. First-use demonstration:
Start by showing the user using the Tymo hair tool for the first time. Zoom in on the hair strands before and after to highlight the visible transformation, capturing the smoothness, shine, and volume the result delivers.
2. Best lighting & clear background:
Ensure the setting is well-lit with natural or soft lighting to emphasize the shine and sleekness of the styled hair. Use a clean, simple background—perhaps a neutral color or soft gradient to keep the focus on the product and the transformation.
3. Reaction shot:
Cut to a close-up of the user’s face, showcasing their genuine, shocked expression after seeing the results. This moment captures the "wow factor" of the product’s effectiveness.
4. Casual voice-over or speaking to the camera:
The user should either do a voice-over or speak directly to the camera like they’re talking to a friend. Keep it friendly, casual, and authentic. Something like:
"Wow, this tool is so quick and easy! I never expected my hair to look this good in just minutes!"
5. Native, natural content:
The video should feel unscripted and relatable. The more natural the vibe, the more viewers will connect with the product. Avoid overproduced scenes—let the product speak for itself in a way that feels real and approachable.
6. Show ease and speed of styling:
Show a quick transition from a messy, untamed hair state to a perfectly styled look. Emphasize how effortlessly fast it is to get this result, making sure to highlight the simplicity of the process.
7. Strong Before & After Hair Transformation:
Make sure the before and after shots are really striking—show the hair in its natural, unstyled state first, with a clear focus on texture and volume. As you move into the styling process, emphasize the change with each pass of the Tymo tool. The “after” shot should be vibrant, smooth, and voluminous, making the difference incredibly noticeable.